Marketing

How to cash in on the mobile apps boom
Appy Mother's Day

In the first of a series, ATG’s Frank Lord gives tips on how you can exploit the booming applications market.

How Hypertag helped O2 promote the iPod so successfully
Case Study

O2 wanted to drive sales of the iPod touch throughout the UK.
It used Wearable Hypertags and promotional staff to distribute iPod touch vouchers which promoted an offer for the iPod touch for one weekend only.

Hypertag makes mobile phone users a moving target
Brands fire away

Director Jonathan Morgan has never been before, so he’s not aware of the massive crime rate in Barcelona. Street robberies, pick pocketing and car jacking aside, it’ll be well worth going. “We can meet more relevant people in one week than we would in months of organising meetings,” he says.

Numbers up for mobile video conferencing
Frings only got better

At the end of last year Frings launched the first free video conferencing service on mobile. That can't work surely, said critics. Were they right?

Profile: Maureen Scott, founder of Ether Books
Ether Books

Maureen Scott has got some great stories to tell. And what better platform to tell them than her mobile publishing system?

Mobiles could lift a billion people out of poverty, claims Movirtu
Power to the people

A billion workers across the world earn around two dollars a week. Their wages could be multiplied fivefold, if they could only be given access to mobile networks, claims GSMA. Movertu claims it knows how to achieve this.

Telefónica creates global mobile ad campaign using Amobee Media
Mobile marketing works

Mobile advertising provider Amobee Media Systems has created a global mobile ad serving and campaign management platform for Telefónica across all of its 18 markets world-wide.

Out There Media boosts Emporia sales by 17 per cent. In one week!
Mobile Marketing

Marketing to the old, visually impaired and hard of hearing is a challenge. Amazingly, mobile technology is the answer, says Out There Media.
I've got to read this!

3 and UK see Monitise as a certain banker
People want mobile banking

T-Mobile and 3 UK are now in a position to provide their customers with access to the latest mobile banking services thanks to a partnership with Monitise, the UK’s leading mobile money provider.

Get your arts in gear or you’ll miss the big advertising boom, mobile creatives told
It’s Acision time

The future of the mobile advertising industry is like the Internet all over again. Everyone knows it will go off, but nobody knows where and how. Two agencies have set out to demystify the decision making process.

Beware geeks bearing gifts - the risk behind social media marketing
Linkedin - customers out

LinkedIn. Facebook. You’re made to feel you’re missing the boat if you don’t adopt these new wonder drugs. Ignore them at your peril. Embrace them at your peril. The Hobson’s choice is yours.

O2 embarks on a bit of aerobics with Fitness First
Get physical

Fitness First has teamed up with O2 to offer a free five day gym membership. As the leisure industry is desperate to get more customers into its pricey gyms, there may be more scope for other mobile marketing campaigns.

UK Mobile advertising is booming says new analyst report
Sub £30 million market

Mobile ad revenue has doubled in the last year as more brands test the water with mobile web portals.
But half of it was spent on search advertising, rather than old fashioned ads. So creativity is being sacrificed for search engine nerdiness.

Bringing mobile communications alive
I know your type

Julie Strawson, director of marketing Europe at Monotype Imaging, says more people should be aware of your type.

Valista is on a mission to protect your brand
Use campaign analytics

Major TV shows like American Idol or the X Factor attract millions of subscribers anxiously texting in their votes - only to be disappointed that the text messages aren%u2019t getting through.

Pontis pilots a 10 per cent increase in mobile content sales
Crucify him?

A system designed by Pontis to help mobile operators successfully target their punters is having very concrete results, reports mobile phone industry guru Tony Dennis, in TheInquirer.net. A ten per cent increase in ARPU (Average Revenue Per User) is impressive in anybody's books.

innerActive creates clever ads vehicles for mobile content
Subtle?

Why charge kids for a mobile game, when you can make more money giving it away free and taking a fortune off the advertisers?

What's Ad All About, Alpheus
Free Phone Calls and Texts Are Not A Suicidal Strategy

Sexing it Up Tips

How to Write Ads for Mobiles
Smaller visuals, but better audio

Mobbed Operators Services

Mobbed Don't miss the running of the bull at Mobile World Congress Today a man on a podium presented a revolutionary idea that’s changed my whole outlook on life.... Mobiles could lift developing nations out of poverty, says Movirtu Truck driver escapes ban for using mobile Mobile phone could launch a missile attack Security officers on alert for smuggled mobile handsets Hitler Found Working in Mobile Phone Industry The crafty old Vox Operators Telefonica plans to charge search engines to use the network Telefonica’s ideas about charging internet search engines for using the telecoms networks has... 3 offers iPhone to subscribers who threaten to leave 2010: handset market to get even more complication but it's good news for operators Heald takes over Orange channel as he takes on bigger challenge At last, we've created self optimising networks Truphone challenges Vodafone to extend its roaming charge holiday Vodafone roaming charge holiday doesn't take us where we want to be Services New ITV boss could net £15 million, if he repeats the success he had with the Royal Mail Royal Mail boss Adam Crozier is in line for a £15million pay packet if he succeeds in his next... The iPhone has pull, but it'll never be pushy enough for the enterprise Sybase 365 iPhone lets banks extend their services to customers anywhere in the world Boffins bid to end confusion over mobile choices with comparison web site Agito's RoamAnyWhere presence is a gift to the thrify subscriber Was Microsoft partner a victim of espionage? Are drug dealers using encryption on their mobiles?

Games

Applications

Hardware

Entertainment

Operators

Services

Mobbed

Standards

Financial