Archive
The new generation of users needs boundaries and the discipline of the free market
Policy management
The days of free love are over. A new generation of users needs boundaries. But we don’t want to stifle them. So sensitive policy management is needed, to create services they will want to pay for. Nathan Pearce, who runs data virtualisation for F5 Networks, says service providers risk losing competitiveness if they give the users everything. more...
Make it short, make it brutal, make it sing
Headline Writing Tips
I’ve got a terrible confession to make. Sometimes, journalists make things up. This came back to haunt me horribly, recently.
more...
Prepare for a massive surge in demand for mobile apps, Webtrends says
Nick Booth
According to Webtrends' research, practically the entire marketing industry will throw its next budget at developing mobile apps and mobile web sites more...O2 creates scannable smartphone discount voucher campaign for Subway
Nick Booth
Oh No! Another IT company has nicked one of my ideas! This time it’s a mobile phone enabled loyalty card scheme. Thanks O2 and Subway
more...
More Links:
- Skype gets even more in your Facebook
- Advertisers make their excuses and leave after sick stunt by tabloid
- Mobile phone not quite so carcinogenic
- The five big trends for mobile marketing in the next six months
- Hydra creates One platform for natural search, paid search and social media
- How to cash in on the mobile apps boom
- How Hypertag helped O2 promote the iPod so successfully
- Hypertag makes mobile phone users a moving target
- Numbers up for mobile video conferencing
- Profile: Maureen Scott, founder of Ether Books
- Mobiles could lift a billion people out of poverty, claims Movirtu
- Telefónica creates global mobile ad campaign using Amobee Media
- Out There Media boosts Emporia sales by 17 per cent. In one week!
- 3 and UK see Monitise as a certain banker
- Get your arts in gear or you’ll miss the big advertising boom, mobile creatives told
- Beware geeks bearing gifts - the risk behind social media marketing