Archive
How to cash in on the mobile apps boom
Appy Mother's Day
In the first of a series, ATG’s Frank Lord gives tips on how you can exploit the booming applications market. more...
How Hypertag helped O2 promote the iPod so successfully
Case Study
O2 wanted to drive sales of the iPod touch throughout the UK.It used Wearable Hypertags and promotional staff to distribute iPod touch vouchers which promoted an offer for the iPod touch for one weekend only.
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Hypertag makes mobile phone users a moving target
Brands fire away
Director Jonathan Morgan has never been before, so he’s not aware of the massive crime rate in Barcelona. Street robberies, pick pocketing and car jacking aside, it’ll be well worth going. “We can meet more relevant people in one week than we would in months of organising meetings,” he says.
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Numbers up for mobile video conferencing
Frings only got better
At the end of last year Frings launched the first free video conferencing service on mobile. That can't work surely, said critics. Were they right?
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