Hypertag makes mobile phone users a moving target

Brands fire away

We can meet more relevant people in one week than in months of organising meetings

Director Jonathan Morgan has never been before, so he’s not aware of the massive crime rate in Barcelona. Street robberies, pick pocketing and car jacking aside, it’ll be well worth going. “We can meet more relevant people in one week than we would in months of organising meetings,” he says.

Bluetooth marketing meisters Hypertag is at Mobile World Congress 2010 for the first time this year, on the UK Trade & Investment (UKTI) booth, at AV26.

Bluetooth (AKA proximity) marketing means that brands can it their target audience with adverts matched to their surroundings. So they’re not only hitting a moving target, they’re automatically choosing the right weapon for the job.

“It can be a highly effective form of marketing as the experience is personal and can be quite memorable,” says Morgan.

Hypertag’s been going since 2006 but this year it’s showcasing a new design which is more reliable, compatible and pleasant for the user.

“We can develop new solutions for clients faster than ever,” says Morgan.

His main aim at MWC is to sell the products worldwide. “We are looking to find partners to license our technology,” he says, “The objective is to find companies that can integrate our proximity marketing solutions into their existing services for additional value.”