There are App Stores springing up everywhere. So how do you cash in on this trend?  In this series ATG’s Frank Lord will share his shop building secrets.

1 Personalisation
Consumers no longer want the ‘one size fits all’ approach, they want their specific needs met and the purchasing experience tailored to their own interests. So make sure your site can deliver a personalised shopping experience. If a product is out of stock, technology now exists to notify the consumer (if they request it), by ‘pushing’ this information out to their device as soon as the new stock arrives.

These days mobile apps aren’t just about silly games - look beyond the beer-drinking and Mr. T soundbite apps, and there’s a young and fast growing sector. Analysts estimate the market will grow from its current $1 billion to $4 billion by 2012.