Hydra creates One platform for natural search, paid search and social media

Digital marketing news

Companies have multiple people, doing multiple tasks, in different ways, across the same set of words

Busy digital marketers can consolidate their efforts onto one system and stop platform hopping, thanks to a new service from Hydra.

A software as a service offering from Hydra, One, claims to blend all the data and insights from a marketers natural search, paid search and social media activities and presents them under one system. The upshot is that digital marketing experts can get a single view on their digital marketing campaigns, get clearer feedback on the results and tailor their strategy accordingly. So they waste less time staring at the controls and more time steering, says Hydra’s CEO Martyn Jobber.

“Companies have multiple people, doing multiple tasks, in different ways, across the same set of words, all with the same goal of acquiring customers and engaging them in the language they use. The One Platform brings synergy to currently fragmented work streams,” said Jobber.

The system combines several components. WordBank aims to make keyword research easy.

The Natural Search module imparts intelligent recommendations for keywords that deliver high visibility specific to a site. Reach, the One platform’s metric, enables digital marketers to evaluate potential footfall from a keyword before they work with it.

The system also promises to automate processes and low productivity tasks, like classifications, tagging keywords, reporting, and creating page and keyword combinations.