The five big trends for mobile marketing in the next six months

Researcher JiWire polled 5000 mobil users and uncovered five key trends you will want to exploit.

Trend 1 Mobile is no longer a device
Today's consumer owns 1.6 connected devices on average, says Jwire.
Tablets are a great indicator of this device proliferation. Thirty-one percent of the survey already own a tablet and 40 percent said they planned to buy one.
Advertisers must now think in terms of multiple devices and multiple content channels to reach people when they are mobile.
Location gets more mindshare
In the past 12 months, there has been a mass market adoption of location-based services.
"Store locations" remained the top service at 57 percent. The social aspect of location services also showed strong demand. "Connecting with others" rose from 12 percent to 32 percent.

Marketers who can deliver local relevance and local information in their advertising can capitalize on this demand.

Trend 2 Mobile emerging as a real commerce platform
An astonishing 79 percent of respondents said they were comfortable making purchases from a mobile device. Fifty percent of respondents are comfortable spending more than $100 on a purchase from their device, 20 percent were comfortable over $500, and seven percent more than $1,000.
These results are a real indication that mobile has made the shift from just ringtones, wallpapers, songs, and app purchases for a few dollars to significantly higher ticket item purchases. This trend could transform shopping behaviours this holiday season.

Trend 3 Mobile, commerce and location come together
Mobile influences and drives buying decisions now, says the research.
Sixty-two per cent of people researched travel via their mobile device, but 42 percent also said they made travel purchases via mobile. That same pattern of research and purchase remained relatively constant across all verticals. The only exception is with music and apps, where research and purchase were about the same percentage. “Clearly, buying a song on iTunes has become so seamless it's now an impulse buy,” saus David Staas JiWaie's SVp of marketing.

Trend 4 Consumers want to be rewarded
So what do consumers get for all this wonderful mobile shopping behavior? Convenience, information at their fingertips, and location content and services are all nice. But what they really want is to be rewarded. Local deals and group buying are appearing everywhere.
Seventy-two percent of respondents said they purchase local deals and 44 percent at least once per month. Men and women, young and old are all taking advantage of these offers, highlighting the mass market appeal of deals and promotions to drive purchases. In fact, 62 percent said they share a good deal with friends so all can benefit.
 
Trend 5 Convergence
Saas predicts a mash-up of social, local, mobile and commerce, which he describes as "LoCoSoMo".  [Good grief - ed]
“Consumers appear to be embracing this combination rapidly,” he says.