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 <title>Marketing, Advertising -
Mobbed</title>
 <link>http://www.mobileb2b.co.uk</link>
 <description/>
 <language>en</language> 
 <lastBuildDate>Fri, 30 Jul 2010 02:19 +0000</lastBuildDate>
 
 
 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/431839/how_to_cash_in_on_the_mobile_apps_boom.html</link>
 <title>How to cash in on the mobile apps boom</title>
 <pubDate>Tue, 02 Mar 2010 17:43 +0000</pubDate>
 <description><![CDATA[In the first of a series, ATG’s Frank Lord gives tips on how you can exploit the booming applications market. <br/><br/>]]></description>
</item>
 
 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/415237/how_hypertag_helped_o2_promote_the_ipod_so_successfully.html</link>
 <title>How Hypertag helped O2 promote the iPod so successfully</title>
 <pubDate>Fri, 12 Feb 2010 16:50 +0000</pubDate>
 <description><![CDATA[O2 wanted to drive sales of the iPod touch throughout the UK.<br/>It used Wearable Hypertags and promotional staff to distribute iPod touch vouchers which promoted an offer for the iPod touch for one weekend only.<br/><br/>]]></description>
</item>
 
 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/415197/hypertag_makes_mobile_phone_users_a_moving_target.html</link>
 <title>Hypertag makes mobile phone users a moving target</title>
 <pubDate>Fri, 12 Feb 2010 16:11 +0000</pubDate>
 <description><![CDATA[Director Jonathan Morgan has never been before, so he’s not aware of the massive crime rate in Barcelona. Street robberies, pick pocketing and car jacking aside, it’ll be well worth going. “We can meet more relevant people in one week than we would in months of organising meetings,” he says.]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/410250/numbers_up_for_mobile_video_conferencing.html</link>
 <title>Numbers up for mobile video conferencing</title>
 <pubDate>Thu, 04 Feb 2010 09:38 +0000</pubDate>
 <description><![CDATA[At the end of last year Frings launched the first free video conferencing service on mobile. That can't work surely, said critics. Were they right?]]></description>
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 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/409155/profile_maureen_scott_founder_of_ether_books.html</link>
 <title>Profile: Maureen Scott, founder of Ether Books</title>
 <pubDate>Tue, 02 Feb 2010 13:54 +0000</pubDate>
 <description><![CDATA[Maureen Scott has got some great stories to tell. And what better platform to tell them than her mobile publishing system?<br/>]]></description>
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 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/402981/mobiles_could_lift_a_billion_people_out_of_poverty_claims_movirtu.html</link>
 <title>Mobiles could lift a billion people out of poverty, claims Movirtu</title>
 <pubDate>Fri, 22 Jan 2010 15:29 +0000</pubDate>
 <description><![CDATA[A billion workers across the world earn around two dollars a week. Their wages could be multiplied fivefold, if they could only be given access to mobile networks, claims GSMA. Movertu claims it knows how to achieve this. ]]></description>
</item>
 
 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/377010/telefnica_creates_global_mobile_ad_campaign_using_amobee_media.html</link>
 <title>Telefónica creates global mobile ad campaign using Amobee Media</title>
 <pubDate>Mon, 07 Dec 2009 19:08 +0000</pubDate>
 <description><![CDATA[Mobile advertising provider Amobee Media Systems has created a global mobile ad serving and campaign management platform for Telefónica across all of its 18 markets world-wide. <br/>]]></description>
</item>
 
 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/373210/out_there_media_boosts_emporia_sales_by_17_per_cent_in_one_week.html</link>
 <title>Out There Media boosts Emporia sales by 17 per cent. In one week!</title>
 <pubDate>Tue, 01 Dec 2009 14:41 +0000</pubDate>
 <description><![CDATA[Marketing to the old, visually impaired and hard of hearing is a challenge. Amazingly, mobile technology is the answer, says Out There Media. <br/>I've got to read this!]]></description>
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 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/350307/3_and_uk_see_monitise_as_a_certain_banker.html</link>
 <title>3 and UK see Monitise as a certain banker</title>
 <pubDate>Wed, 04 Nov 2009 09:56 +0000</pubDate>
 <description><![CDATA[T-Mobile and 3 UK are now in a position to provide their customers with access to the latest mobile banking services thanks to a partnership with Monitise, the UK’s leading mobile money provider.<br/>]]></description>
</item>
 
 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/308621/get_your_arts_in_gear_or_youll_miss_the_big_advertising_boom_mobile_creatives_told.html</link>
 <title>Get your arts in gear or you’ll miss the big advertising boom, mobile creatives told</title>
 <pubDate>Tue, 25 Aug 2009 13:21 +0000</pubDate>
 <description><![CDATA[The future of the mobile advertising industry is like the Internet all over again. Everyone knows it will go off, but nobody knows where and how. Two agencies have set out to demystify the decision making process.<br/><br/>]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/298751/beware_geeks_bearing_gifts_the_risk_behind_social_media_marketing.html</link>
 <title>Beware geeks bearing gifts - the risk behind social media marketing</title>
 <pubDate>Thu, 06 Aug 2009 14:38 +0000</pubDate>
 <description><![CDATA[LinkedIn. Facebook. You’re made to feel you’re missing the boat if you don’t adopt these new wonder drugs. Ignore them at your peril. Embrace them at your peril. The Hobson’s choice is yours.<br/><br/>]]></description>
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 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/250981/o2_embarks_on_a_bit_of_aerobics_with_fitness_first.html</link>
 <title>O2 embarks on a bit of aerobics with Fitness First</title>
 <pubDate>Thu, 14 May 2009 13:42 +0000</pubDate>
 <description><![CDATA[Fitness First has teamed up with O2 to offer a free five day gym membership. As the leisure industry is desperate to get more customers into its pricey gyms, there may be more scope for other mobile marketing campaigns.<br/> ]]></description>
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 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/250172/uk_mobile_advertising_is_booming_says_new_analyst_report.html</link>
 <title>UK Mobile advertising is booming says new analyst report</title>
 <pubDate>Wed, 13 May 2009 09:17 +0000</pubDate>
 <description><![CDATA[Mobile ad revenue has doubled in the last year as more brands test the water with mobile web portals.<br/>But half of it was spent on search advertising, rather than old fashioned ads. So creativity is being sacrificed for search engine nerdiness.]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/118145/bringing_mobile_communications_alive.html</link>
 <title>Bringing mobile communications alive</title>
 <pubDate>Mon, 22 Sep 2008 16:33 +0000</pubDate>
 <description><![CDATA[Julie Strawson, director of marketing Europe at Monotype Imaging, says more people should be aware of your type.<br/><br/><br/>]]></description>
</item>
 
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 <link>http://www.mobileb2b.co.uk/Marketing/115777/valista_is_on_a_mission_to_protect_your_brand.html</link>
 <title>Valista is on a mission to protect your brand</title>
 <pubDate>Wed, 17 Sep 2008 12:44 +0000</pubDate>
 <description><![CDATA[Major TV shows like American Idol or the X Factor attract millions of subscribers anxiously texting in their votes - only to be disappointed that the text messages aren%u2019t getting through. ]]></description>
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 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/70129/pontis_pilots_a_10_per_cent_increase_in_mobile_content_sales.html</link>
 <title>Pontis pilots a 10 per cent increase in mobile content sales</title>
 <pubDate>Wed, 18 Jun 2008 13:31 +0000</pubDate>
 <description><![CDATA[A system designed by Pontis to help mobile operators successfully target their punters is having very concrete results, reports mobile phone industry guru Tony Dennis, in TheInquirer.net. A ten per cent increase in ARPU (Average Revenue Per User) is impressive in anybody's books.<br/><br/>]]></description>
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 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/9605/inneractive_creates_clever_ads_vehicles_for_mobile_content.html</link>
 <title>innerActive creates clever ads vehicles for mobile content</title>
 <pubDate>Fri, 08 Feb 2008 16:44 +0000</pubDate>
 <description><![CDATA[Why charge kids for a mobile game, when you can make more money giving it away free and taking a fortune off the advertisers?]]></description>
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 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/2909/whats_ad_all_about_alpheus.html</link>
 <title>What's Ad All About, Alpheus</title>
 <pubDate>Thu, 12 Jul 2007 12:36 +0000</pubDate>
 <description><![CDATA[]]></description>
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 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/2536/sexing_it_up_tips.html</link>
 <title>Sexing it Up Tips</title>
 <pubDate>Mon, 25 Jun 2007 14:06 +0000</pubDate>
 <description><![CDATA[]]></description>
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 <item>
 <link>http://www.mobileb2b.co.uk/Marketing/2527/how_to_write_ads_for_mobiles.html</link>
 <title>How to Write Ads for Mobiles</title>
 <pubDate>Mon, 25 Jun 2007 13:06 +0000</pubDate>
 <description><![CDATA[]]></description>
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