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 <title><![CDATA[Marketing, Advertising -
Mobbed]]></title>
 <link>http://www.mobileb2b.co.uk</link>
 <description/>
 <language>en</language> 
 <lastBuildDate>Mon, 06 Feb 2012 09:03 +0000</lastBuildDate>
 
 
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 <link>http://www.mobileb2b.co.uk/Marketing/1200554/the_new_generation_of_users_needs_boundaries_and_the_discipline_of_the_free_market.html</link>
 <title><![CDATA[The new generation of users needs boundaries and the discipline of the free market ]]></title>
 <pubDate>Wed, 11 Jan 2012 17:13 +0000</pubDate>
 <description><![CDATA[The days of free love are over. A new generation of users needs boundaries. But we don’t want to stifle them. So sensitive policy management is needed, to create services they will want to pay for. Nathan Pearce, who runs data virtualisation for F5 Networks, says service providers risk losing competitiveness if  they give the users everything. <br/> <br/>]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/1179441/make_it_short_make_it_brutal_make_it_sing.html</link>
 <title><![CDATA[Make it short, make it brutal, make it sing]]></title>
 <pubDate>Fri, 23 Dec 2011 11:46 +0000</pubDate>
 <description><![CDATA[I’ve got a terrible confession to make. Sometimes, journalists make things up. This came back to haunt me horribly, recently. ]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/1060287/prepare_for_a_massive_surge_in_demand_for_mobile_apps_webtrends_says.html</link>
 <title><![CDATA[Prepare for a massive surge in demand for mobile apps, Webtrends says]]></title>
 <pubDate>Mon, 19 Sep 2011 11:54 +0000</pubDate>
 <description><![CDATA[According to Webtrends' research, practically the entire marketing industry will throw its next budget at developing mobile apps and mobile web sites  ]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/985919/o2_creates_scannable_smartphone_discount_voucher_campaign_for_subway.html</link>
 <title><![CDATA[O2 creates scannable smartphone discount voucher campaign for Subway]]></title>
 <pubDate>Wed, 20 Jul 2011 10:32 +0000</pubDate>
 <description><![CDATA[Oh No! Another IT company has nicked one of my ideas! This time it’s a mobile phone enabled loyalty card scheme. Thanks O2 and Subway]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/969686/skype_gets_even_more_in_your_facebook.html</link>
 <title><![CDATA[Skype gets even more in your Facebook]]></title>
 <pubDate>Wed, 06 Jul 2011 20:25 +0000</pubDate>
 <description><![CDATA[Facebook gets even more face-to-face thanks to Skype partnershipFacebook gets even more face-to-face thanks to Skype partnership, writes Jemima Kiss in The Guardian.]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/968635/advertisers_make_their_excuses_and_leave_after_sick_stunt_by_tabloid.html</link>
 <title><![CDATA[Advertisers make their excuses and leave after sick stunt by tabloid]]></title>
 <pubDate>Wed, 06 Jul 2011 05:41 +0000</pubDate>
 <description><![CDATA[Allegations that the newspaper hacked the phone of a murdered teenager have provoked outrage across the UK, prompting campaigns to hit the paper where it hurts: in the pocket, reports The Independent.]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/966947/mobile_phone_not_quite_so_carcinogenic.html</link>
 <title><![CDATA[Mobile phone not quite so carcinogenic ]]></title>
 <pubDate>Tue, 05 Jul 2011 10:59 +0000</pubDate>
 <description><![CDATA[According to a Reuters report, the connection between mobiles and some types of cancer is considerably murkier.<br/>I'm surprised no handset maker or mobile opertor has put out a press release about this yet]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/966946/the_five_big_trends_for_mobile_marketing_in_the_next_six_months.html</link>
 <title><![CDATA[The five big trends for mobile marketing in the next six months]]></title>
 <pubDate>Tue, 05 Jul 2011 10:52 +0000</pubDate>
 <description><![CDATA[Mobile Audience research has uncovered five key trends for the rest of 2011. <br/>How can marketers successfully exploit these in the next 6 months?<br/>]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/966332/hydra_creates_one_platform_for_natural_search_paid_search_and_social_media.html</link>
 <title><![CDATA[Hydra creates One platform for natural search, paid search and social media]]></title>
 <pubDate>Mon, 04 Jul 2011 20:54 +0000</pubDate>
 <description><![CDATA[Busy digital marketers can consolidate their efforts onto one system and stop platform hopping, thanks to a new service from Hydra.]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/431839/how_to_cash_in_on_the_mobile_apps_boom.html</link>
 <title><![CDATA[How to cash in on the mobile apps boom]]></title>
 <pubDate>Tue, 02 Mar 2010 17:43 +0000</pubDate>
 <description><![CDATA[In the first of a series, ATG’s Frank Lord gives tips on how you can exploit the booming applications market. <br/><br/>]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/415237/how_hypertag_helped_o2_promote_the_ipod_so_successfully.html</link>
 <title><![CDATA[How Hypertag helped O2 promote the iPod so successfully]]></title>
 <pubDate>Fri, 12 Feb 2010 16:50 +0000</pubDate>
 <description><![CDATA[O2 wanted to drive sales of the iPod touch throughout the UK.<br/>It used Wearable Hypertags and promotional staff to distribute iPod touch vouchers which promoted an offer for the iPod touch for one weekend only.<br/><br/>]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/415197/hypertag_makes_mobile_phone_users_a_moving_target.html</link>
 <title><![CDATA[Hypertag makes mobile phone users a moving target]]></title>
 <pubDate>Fri, 12 Feb 2010 16:11 +0000</pubDate>
 <description><![CDATA[Director Jonathan Morgan has never been before, so he’s not aware of the massive crime rate in Barcelona. Street robberies, pick pocketing and car jacking aside, it’ll be well worth going. “We can meet more relevant people in one week than we would in months of organising meetings,” he says.]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/410250/numbers_up_for_mobile_video_conferencing.html</link>
 <title><![CDATA[Numbers up for mobile video conferencing]]></title>
 <pubDate>Thu, 04 Feb 2010 09:38 +0000</pubDate>
 <description><![CDATA[At the end of last year Frings launched the first free video conferencing service on mobile. That can't work surely, said critics. Were they right?]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/409155/profile_maureen_scott_founder_of_ether_books.html</link>
 <title><![CDATA[Profile: Maureen Scott, founder of Ether Books]]></title>
 <pubDate>Tue, 02 Feb 2010 13:54 +0000</pubDate>
 <description><![CDATA[Maureen Scott has got some great stories to tell. And what better platform to tell them than her mobile publishing system?<br/>]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/402981/mobiles_could_lift_a_billion_people_out_of_poverty_claims_movirtu.html</link>
 <title><![CDATA[Mobiles could lift a billion people out of poverty, claims Movirtu]]></title>
 <pubDate>Fri, 22 Jan 2010 15:29 +0000</pubDate>
 <description><![CDATA[A billion workers across the world earn around two dollars a week. Their wages could be multiplied fivefold, if they could only be given access to mobile networks, claims GSMA. Movertu claims it knows how to achieve this. ]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/377010/telefnica_creates_global_mobile_ad_campaign_using_amobee_media.html</link>
 <title><![CDATA[Telefónica creates global mobile ad campaign using Amobee Media]]></title>
 <pubDate>Mon, 07 Dec 2009 19:08 +0000</pubDate>
 <description><![CDATA[Mobile advertising provider Amobee Media Systems has created a global mobile ad serving and campaign management platform for Telefónica across all of its 18 markets world-wide. <br/>]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/373210/out_there_media_boosts_emporia_sales_by_17_per_cent_in_one_week.html</link>
 <title><![CDATA[Out There Media boosts Emporia sales by 17 per cent. In one week!]]></title>
 <pubDate>Tue, 01 Dec 2009 14:41 +0000</pubDate>
 <description><![CDATA[Marketing to the old, visually impaired and hard of hearing is a challenge. Amazingly, mobile technology is the answer, says Out There Media. <br/>I've got to read this!]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/350307/3_and_uk_see_monitise_as_a_certain_banker.html</link>
 <title><![CDATA[3 and UK see Monitise as a certain banker]]></title>
 <pubDate>Wed, 04 Nov 2009 09:56 +0000</pubDate>
 <description><![CDATA[T-Mobile and 3 UK are now in a position to provide their customers with access to the latest mobile banking services thanks to a partnership with Monitise, the UK’s leading mobile money provider.<br/>]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/308621/get_your_arts_in_gear_or_youll_miss_the_big_advertising_boom_mobile_creatives_told.html</link>
 <title><![CDATA[Get your arts in gear or you’ll miss the big advertising boom, mobile creatives told]]></title>
 <pubDate>Tue, 25 Aug 2009 13:21 +0000</pubDate>
 <description><![CDATA[The future of the mobile advertising industry is like the Internet all over again. Everyone knows it will go off, but nobody knows where and how. Two agencies have set out to demystify the decision making process.<br/><br/>]]></description>
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 <link>http://www.mobileb2b.co.uk/Marketing/298751/beware_geeks_bearing_gifts_the_risk_behind_social_media_marketing.html</link>
 <title><![CDATA[Beware geeks bearing gifts - the risk behind social media marketing]]></title>
 <pubDate>Thu, 06 Aug 2009 14:38 +0000</pubDate>
 <description><![CDATA[LinkedIn. Facebook. You’re made to feel you’re missing the boat if you don’t adopt these new wonder drugs. Ignore them at your peril. Embrace them at your peril. The Hobson’s choice is yours.<br/><br/>]]></description>
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