Archive
Mobbed
In the information age nobody has much of an attention....er
Ooh Look, there's a butterfly!
In the information age, many of us have quite short attention…. Ooh look, a butterfly! So brevity is the order of the day. You must start with a strong opening statement while seducing the reader into your story.
In celebration of this discipline, here are some of our favourite intros to press releases.
In what is believed to be the world's first m-giving campaign powered by 2-d barcode technology…
OMTP is proud to announce the newest release of its BONDI terminal initiative
ADC today announced that its InterReach Fusion and InterReach Unison distributed antenna systems (DAS) have recently been deployed to provide pervasive, multi-operator wireless and public safety radio services
ends
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Don't miss the running of the bull at Mobile World Congress
Shock and/or
Today a man on a podium presented a revolutionary idea that’s changed my whole outlook on life. These days, he predicted, we have to be… customer centric. By 2012, everybody will be doing it. If I don’t, apparently, I’ll be in the wilderness.
This revelation struck me like a thunderbolt. It took some time to recover. I went through several stages – shock, fear, denial – before finally I accepted that, yes, OK, the old days are over. It’s time to recognise that customers bring the money in.
Still, there are pockets of resistance to this revolutionary idea.
Pubs in England obviously poo poo the idea. If a local barman must choose between selling drinks to thirsty punters, or stacking glasses on the shelf, the shelf wins out every time. Some won’t even look at me in anger. Well not until the tills have been closed and there are towels over the pumps.
Still, you won’t find that attitude in Barcelona during Mobile World Congress. The street robbers are especially customer centric. One of my favourite sights is the herd of MWC punters wandering down La Rambla, looking for watering holes. It’s like a scene David Attenborough might have set up. Packs of lionesses (well,...
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Mobiles could lift developing nations out of poverty, says Movirtu
by Nick Booth
Mobile phones could lift the poor out of poverty, if only they had better access and their country had better coverage. Infrastructure provider Movirtu claims it has the answer.
There are a billion people in the world with an average income of one or two dollars a month. Even more surprisingly, a significant proportion of them spend up to twenty per cent of their income on mobile phones.
Do mobile phones keep people in poverty? Quite the opposite, according to figures produced by the GSMA. It argues that giving mobile phone access to the billion people who struggle for a living in the developing nations could help them multiply their earning potential fivefold. A double productivity and efficiency whammy would see their earning rise to ten dollars a month and save them six dollar a month on administration.
Most mobile users in developing nations have to share phones. Take Norman Muli, a carpenter in Kenya. It’s bad enough that he has to take time out to get his mobile charged up. But he loses even more time because he has to share his mobile with his wife (who sells clothes), daughter (a student) and his daughter’s boyfriend.
Truck driver escapes ban for using mobile
Did he think it was a yorkie?
A German truckie has managed to walk free from a driving while using a mobile phone charge using the lame excuse that he was warming his ears.
According to IOL.co.za, the wigged ones of Hamm believed that Walter Klein had not been using the phone to make a call.
Instead they accepted that he was using the nice warm phone to warm his ears.Now we know this might sound like the weakest excuse ever. But Klein did have some evidence.
He pulled all his phone records to show that no calls had been made during the period before he was fingered by the coppers.
The phone was being recharged and was nice and warm. Klein had an earache and the cab was freezing so he clamped the phone to his shell-likes to defrost them.
It is the danger of being too specific in your law writing. The law states that you should make calls only using 'hands free' devices. You are just as likely to plough your rig through school buses or drive through a red light trying to balance a warm phone between your ear and shoulder as you are when...
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Mobile phone could launch a missile attack
One of our boms is chaffing
Making a mobile phone call in Suffolk could potentially prove lethal thanks to the US Airforce, reports Tony Dennis in Mobile Insight magazine
A missing 'chaff' bomb could be triggered by any RF transmitting device – including a mobile phone.The one-of-our-bombs-is-missing admission was made at the beginning of the week by a spokesperson for the US Airforce based at Mildenhall who said that an MC130H aircraft had lost the bomb. Chaff bombs are used to confuse enemy radar screens by exploding metal shrapnel (chaff) into the air. Helpfully, the device has the word 'danger' in great big letters on the side, so it should be easily identifiable. "Do not use any electrical transmitting devices, such as mobile phones, within 35 feet (10 metres) of the item," the spokesperson advised. It's probably not a good idea to be using a Wi-fi enabled laptop near the device, either.
Full story
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Security officers on alert for smuggled mobile handsets
Is that a cheeky Nokia
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Hitler Found Working in Mobile Phone Industry
No, it's not a Sunday Sport headline. Just a terrible mistake
Hitler is alive and well and working in the mobile phone industry.
This tragic turn of events was unveiled yesterday, as a consultant revealed the trials and tribulations of working with a new global superpower.
It's all the fault of the Chinese, you see.
Our consultant, who begged not to be name, unveiled the ghastly truth to Ron Seal.
"The Chinese are becoming increasingly influential in the mobile phone industry," our contact explained.
HDC, for example, makes Orange's own brand handsets, the SPV, as well as the 02 XBA. Now the company wants to sell handsets in the UK under its own name.
Which means they'll be communicating a lot more with thier UK contacts. Or having confusing conversations with them.
One way they've found to break down the barriers is to adopt anglicised names for their email addresses. So Deng Wang becomes Derek Wang when he's emailing his UK contacts. John is another... Read More...
The crafty old Vox
How do they do it? It's as if they're human
Spinvox provides a brilliant service, translating voice messages into text. They've saved me an awful ot of wasted calls and interupted meetings. I don't care if it's achieved by man or a machine? Do you? Well, perhaps if you're an investor.
Sharp Edge Magazine, whoever they are, runs an award for Innovation and Creativity, sponsored by SpinVox. SpinVox is one of the UK's fastest growing companies, and is practically a by word for innovation, after having all kinds of awards showered on it by everyone from Ernst and Young to the Sunday Times.But just how innovative and creative is SpinVox?
Well, you have to admire the company's chutzpah. The achieved record growth. Everyone wants to buy their automated transcription service. Your voice messages are spun into text, converted by some duper dooper voice recognition technology.
But what is this technology? Some incredible machine that can turn the nuances of human speech, with its millions of dialects, fault-lessly into text? If so, that is truly remarkable, because no-one else has achieved.
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In Short
News shorts
Redknee issues fatwa
In a press release titled “Death to the Classic Mobile Business Paradigm” (issued by NPIPR.COM) some outfit called Redknee promises us an evolution. Apparently, they've got a new idea about making advertising work.
Read someone getting to the point very slowly here...http://www.redknee.com/news_events/events/145/
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Hitachi looks who's talking
Productivity Up, Personal Liberty Down
A busybody will monitor who you speak to, for how long and how you ignore. It's all in the cause of efficiency. Companies naturally want to eliminate cock ups where bond trader X will waste an afternoon schmoozing client Z, when compliance officer Y could have told him that Z is going to jail soon. But X and Y rarely talk to each other, after X laughed at Y's obsession with cats. Isn't this sort of oppression slightly counter productive though?
The Japanese have invented a system that monitors our conversations at work. If it catches on, a busybody will monitor who you speak to, for how long and how you ignore.
It's all in the cause of efficiency. Companies naturally want to eliminate cock ups where bond trader X will waste an afternoon schmoozing client Z, when compliance officer Y could have told him that Z is going to jail soon. But X and Y rarely talk to each other, after X laughed at Y's obsession with cats.
Isn't this sort of oppression slightly counter productive though?
Hitachi said yesterday it will develop a system that monitors the state of interpersonal communication among its workers.
Sensor-equipped name tags will detect when conversations take place between whom and for how long.
(So, we're all going to be tagged!)
When these sensors recognize one another's identification information, the system assumes a conversation...
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Latest Entries
- In the information age nobody has much of an attention....er
- Don't miss the running of the bull at Mobile World Congress
- Mobiles could lift developing nations out of poverty, says Movirtu
- Truck driver escapes ban for using mobile
- Mobile phone could launch a missile attack
- Security officers on alert for smuggled mobile handsets
- Hitler Found Working in Mobile Phone Industry
- The crafty old Vox
- In Short
- Hitachi looks who's talking