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In the information age nobody has much of an attention....er
Ooh Look, there's a butterfly!
Compelling content be damned! Just get to the point, quickly
In the information age, many of us have quite short attention…. Ooh look, a butterfly! So brevity is the order of the day. You must start with a strong opening statement while seducing the reader into your story.
In celebration of this discipline, here are some of our favourite intros to press releases.
In what is believed to be the world's first m-giving campaign powered by 2-d barcode technology…
OMTP is proud to announce the newest release of its BONDI terminal initiative
ADC today announced that its InterReach Fusion and InterReach Unison distributed antenna systems (DAS) have recently been deployed to provide pervasive, multi-operator wireless and public safety radio services
ends
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