
Archive
O2 embarks on a bit of aerobics with Fitness First
Get physical
Mobile marketing is one of our most successful acquisition tools to date. We are delighted.
Fitness First has teamed up with O2 to offer a free five day gym membership. As the leisure industry is desperate to get more customers into its pricey gyms, there may be more scope for other mobile marketing campaigns.
Under the offer customers can enjoy a free five-day pass and a personal training session. But out of condition gyms might enjoy a personal training session of their own, and mobile marketing companies would be ideally placed to provide it.
Under the Fitness First/O2 scheme, customers that opt-in to mobile marketing and live in a postcode within three miles from a Fitness First gym, can expect to be bombarded by text messages about the offer.
The target market is 18 to 35 year olds with an interest in health and sports. Surely they’ll already be members won’t they?
Not so, according to the respective marketing managers. "O2 Media has, with Fitness First, delivered a campaign that ticks every box for the aspiring media planner,” said Mobile has long talked about the power of relevancy, targeting and location-based campaigns.
"Through putting the customer at the heart of our thinking,” he continued, “we’re able to offer truly unique media offerings that break new ground and drive market leading response rates."
Truly unique? Surely something’s either unique or it isn’t?
Fitness First marketing manager Sophie Lawler-Hall said a highly targeted mobile campaign would ensure maximum effectiveness. “Mobile is one of our most successful acquisition tools to date. We are delighted so many O2 customers have already taken up the offer."
Users Comments
Re: O2 embarks on a bit of aerobics with Fitness First
Posted By kuleshs 1 July 13, 2010 04:28:52 PM
Re: O2 embarks on a bit of aerobics with Fitness First
Posted By kuleshs 1 July 15, 2010 02:41:53 AM
Re: O2 embarks on a bit of aerobics with Fitness First
Posted By folcklord 1 July 20, 2010 11:47:28 PM
Re: O2 embarks on a bit of aerobics with Fitness First
Posted By folcklord 1 July 21, 2010 04:32:43 AM
dieta doktora dukana
Posted By odchudzajace 1 February 27, 2011 12:22:04 PM
skuteczne leki na odchudzanie
Posted By srodkiodchudzanie 1 February 28, 2011 04:17:44 PM
thermacuts opinie
Posted By thermacuts 1 March 9, 2011 12:50:38 PM
I see your point
Posted By dietacud 1 March 15, 2011 01:38:28 PM
www.mobileb2b.co.uk is my top site now!
Posted By odchudzanieszybkie 1 May 7, 2011 07:41:47 PM
Post a Comment
Fitness First
Related Articles
- The new generation of users needs boundaries and the discipline of the free market
- Make it short, make it brutal, make it sing
- Prepare for a massive surge in demand for mobile apps, Webtrends says
- O2 creates scannable smartphone discount voucher campaign for Subway
- Skype gets even more in your Facebook
- Advertisers make their excuses and leave after sick stunt by tabloid
- Mobile phone not quite so carcinogenic
- The five big trends for mobile marketing in the next six months
- Hydra creates One platform for natural search, paid search and social media
- How to cash in on the mobile apps boom