Sexing it Up Tips

10 Top Tips for success in Mobile Advertising

There are already a huge number of mobile advertising campaigns running every day. Here are 10 Top Tips to follow to make sure yours is successful:

1. Choose your partner

Work with a mobile advertising company that has embedded real mobile experience into its ad serving solution. Knowledge of the technical and commercial challenges of mobile can have a large impact on the delivery and results of an ad campaign.

1. Choose the right ad format

     Colour animated banner ads, static banner ads, or text links are        the main options. For example, you can show colour banner ads in countries with a faster GPRS connection and text links in countries with a slower connection. Colour banner ads are not only more visually appealing, but also allow you to include your branding/logo into the ad.

1. Include a call to action

Like any effective advertising, mobile ads should have a simple call to action such as “click here” to be taken through to the advertiser’s mobile web site or to download a game.

1. Select the right payment method

Choose a mobile advertising company that allows you to run Pay Per Click and/or Pay Per Impression ad campaigns depending on your requirements.

1. Pay attention to the content and design

Mobile ads are limited in size so you need to be clear about what the end user will receive if they click on your ad. There is no point running an ad saying ‘Click here for FREE ringtones’ if when the user clicks through they have to subscribe to a service with a daily or monthly fee to receive just one free ringtone. Be clear and transparent.

1. Use targeting wisely

The more targeting you have, you will only receive clicks from people that really want your content or service. For example, if you are selling a Java game in India then don’t forget to set the targeting to India and Java phones only.

1. Think global

If you are selling generic mobile content then you have the opportunity to sell to a global audience through services such as Bango. There are large amounts of ad inventory available world-wide, including the UK, mainland Europe, Eastern Europe, US, South Africa, South America, India and SE Asia.

1. Look for specialist support

If you are promoting an adult or gaming service for example, choose a mobile internet advertising solution which specialises in that market such as Adultmoda

1. Ensure a smooth buying process

Easy to navigate sites and an intuitive billing solution will result in more sales. With Bango, consumers know exactly what they are paying for and have the option to pay on their phone bill if possible or by credit/debit card and PayPal.

10.Monetise your content

If you have a mobile website or Java Application with good traffic, then why not monetise it. There are many ways you can incorporate ads into your mobile web site and generate a whole new revenue stream.

Mobile advertising is already with us but the introduction of more flat-rate data charging during 2007 is expected to attract millions more people to the mobile web. This will allow them to explore the growing choice of information, services and entertainment available from their mobile phones without worrying about clocking up data charges.

As you can see from the chart below, the rise of mobile advertising, as well as mobile search, provides important new promotional channels.

A company like Bango will track user trends and see a rapid increase in the number of mobile surfers coming from different countries right across the globe from Mexico through China and Croatia to Australia.

In fact, India has the fastest growing rate of users with 9% of all accesses to mobile web sites through the Bango system coming from India, up from 3% a year ago. 

This is not surprising maybe, as India is the world's fastest-growing mobile market with customer numbers set to exceed European levels within the next few years. So expect to see more mobile ads coming to a phone near you.

For more information, visit www.bango.com

 

 

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