Telefónica creates global mobile ad campaign using Amobee Media

The majority of the 18 launches are now live and serving brand campaigns. The remainder of Telefónica’s Latin American operators will begin accepting campaigns by year-end via the deployed Amobee platform.
Telefónica can now ad-serve all mobile communication channels with one advertising solution. The channels include mobile internet, applications, games, video, and messaging, so Telefónica has  a single point for agencies and advertisers wishing to buy ad-enabled inventory. Agencies will want to deploy and monitor campaigns across multiple channels and markets simultaneously.
“Removing the friction for the media buyer is fundamental to the future of mobile advertising,” said Zohar Levkovitz, co-founder and CEO of Amobee, “and Amobee makes this possible. Operators can build profitable revenue streams from advertising while making it easier for marketers to utilize new, more engaging ways to target their audience globally,” he said.
“Amobee helps us realise the full potential of mobile advertising, with no detriment to the customer experience,” said Tanya Field, director of the Mobile Data Group at Telefónica S.A. “it gives advertisers and marketers easy access to our premium inventory to enable them to get their message across quickly, effectively, and globally.”
Amobee has served mobile advertising campaigns for many of the world’s top agencies and brands enabling them to achieve as much as 80% audience share in several markets. This is due to Amobee’s operator-centric approach and unique composition of exclusive partnerships in key geographies.
“Telefónica strikes the right balance between offering a positive user experience and presenting marketers the opportunity to leverage its 268 million global subscriber base.,” added Levkovitz.