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Mobbed</title>
 <link>http://www.mobileb2b.co.uk</link>
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 <item>
 <link>http://www.mobileb2b.co.uk/Mobile_Marketing/118145/bringing_mobile_communications_alive.html</link>
 <title>Bringing mobile communications alive</title>
 <pubDate>Mon, 22 Sep 2008 16:33 +0000</pubDate>
 <description><![CDATA[Julie Strawson, director of marketing Europe at Monotype Imaging, says more people should be aware of your type.<br/><br/><br/>]]></description>
</item>
 
 <item>
 <link>http://www.mobileb2b.co.uk/Mobile_Marketing/115777/valista_is_on_a_mission_to_protect_your_brand.html</link>
 <title>Valista is on a mission to protect your brand</title>
 <pubDate>Wed, 17 Sep 2008 12:44 +0000</pubDate>
 <description><![CDATA[Major TV shows like American Idol or the X Factor attract millions of subscribers anxiously texting in their votes - only to be disappointed that the text messages aren%u2019t getting through. ]]></description>
</item>
 
 <item>
 <link>http://www.mobileb2b.co.uk/Mobile_Marketing/70129/pontis_pilots_a_10_per_cent_increase_in_mobile_content_sales.html</link>
 <title>Pontis pilots a 10 per cent increase in mobile content sales</title>
 <pubDate>Wed, 18 Jun 2008 13:31 +0000</pubDate>
 <description><![CDATA[A system designed by Pontis to help mobile operators successfully target their punters is having very concrete results, reports mobile phone industry guru Tony Dennis, in TheInquirer.net. A ten per cent increase in ARPU (Average Revenue Per User) is impressive in anybody's books.<br/><br/>]]></description>
</item>
 
 <item>
 <link>http://www.mobileb2b.co.uk/Mobile_Marketing/9605/inneractive_creates_clever_ads_vehicles_for_mobile_content.html</link>
 <title>innerActive creates clever ads vehicles for mobile content</title>
 <pubDate>Fri, 08 Feb 2008 16:44 +0000</pubDate>
 <description><![CDATA[Why charge kids for a mobile game, when you can make more money giving it away free and taking a fortune off the advertisers?]]></description>
</item>
 
 <item>
 <link>http://www.mobileb2b.co.uk/Mobile_Marketing/2909/whats_ad_all_about_alpheus.html</link>
 <title>What's Ad All About, Alpheus</title>
 <pubDate>Thu, 12 Jul 2007 12:36 +0000</pubDate>
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