Heald will be putting a continued focus on machine-to-machine and third party services activity, according to Orange. He will work closely with Martin Stiven, the recently appointed vice president of business, on this element of the role.
“Small and medium business customers are a significant market and it's vital that we work with our dealers and distributors to ensure we are meeting their needs effectively," said Heald. "Orange has a strong heritage in the SME market and I believe 2010 will give us a great opportunity to build on this."